The guys at West Coast Customs and the show Pimp My Ride might have added some crazy if dubious features to the cars of their fans, but they’ll never have anything on the long history of bespoke automobiles for the wealthiest motorists that came from the world of coach-building. Evolving from the industry that built custom horse drawn coaches, the automotive coach-builder would make sure that no one on your well appointed block had a car exactly like yours. Luxury manufacturers like Rolls Royce, Bentley, and Brooke would often sell just the chassis and running gear of their cars to owners who would then send that off to a coach-builder who would build the rest of their car to their exacting specifications. For those who wanted to be reminded of their even nicer yachts as they drove from their land based homes to the yacht club there was the boattail configuration. One tradition that has continued from the early days of coach-build cars to the latest $28 million custom built Rolls Royce for Jay-Z and Beyonce is the luxury car’s ability to be a cocktail on wheels. That includes mixing stations, fold away bars, and for one car even a seat of toadstool seats that extend from the front bumper. Movie stars, pop stars, and even the maharajas of colonial India have all gone in for the ultimate expression of luxury and wealth, the bespoke luxury car, culminating Bentley’s Bentayga equipped for ones hunting falcon. What crazy option would you like built into your car? Let us know in the comments and while you’re there be sure to like and subscribe for the latest in your inbox.
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Written by: Ryan Carbrey
Narrated by: *Clinton Conyer*
Edited by: Vitalii V.
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00:10 Bentley Mulliner Bentayga Falcon
02:37 Mulliner Coach Builders
05:49 Mohs SafariKar
06:54 Maharaja Coachbuilds
08:26 Cadillac Eldorado Brougham
09:18 Modern Features